Brewing for us is not a job, its not a hobby and its not just a simple commercial enterprise.
For over 15 years, our development teams, factory workers and administration department have been hard at work.
They have been crafting an award winning brand that will not only resonate with the consumer, but will stand the test of time for centuries to come. At Mayflower Brewery we are attempting to make history by creating the world’s favourite ale. Unlike many independent breweries, who design their beverages and brands to appeal to one particular demographic, at Mayflower we recognise the growing proliferation of real ales in the global marketplace and have decided to create one unifying product family that will appeal to as many, if not all, of the ale drinkers in the world as possible.
Simplicity and recognisability is key when it comes to product branding. All mega-sized corporations, such as McDonalds and Coca-Cola can be recognised by their colour scheme and fonts alone. Our capable team of graphic designers have been working tirelessly to create a visual fingerprint for the company. By giving our brewery the best chance possible at making a lasting impact on our loyal customer base, we’ll be putting us ahead of our competitors in terms of marketability. In decades time, just like when you can ask a vendor casually for a Coke®, you’ll be able to ask for an Ale and you will always receive our product. Gone will be the days of multitudes of farcically branded beers and ales, and one drink, our product, will reign supreme.
For now though, we are just one of many independent start up companies. For now we will play by the rules, attend conventions and beer festival and greet our competitors with a smile and a wave. We will give our beers and ales quirky names like ‘Portland Quibbler’ and ‘Old Man Toby’, to attract the casual buyer. Selections of these unique ales (which will all taste suspiciously similar) will be boxed and packaged for sale during the Christmas season and around Father’s Day to entice unimaginative purchasers.